POORLY CREATED PAY PER CLICK CAMPAIGNS CAN COST YOU A FORTUNE! DON’T WASTE YOUR TIME OR MONEY ON BAD SERVICES…  WE ARE HERE TO HELP!

Pay per click (PPC) is an online advertising model in which advertisers pay a fee each time someone clicks on their ad. PPC ads are displayed on search engine results pages (SERPs) when people search for keywords that are relevant to the advertiser’s business.

WHAT IS A “GOOGLE PAY PER CLICK AD CAMPAIGN” 

Google Ads is Google’s PAY PER CLICK “PPC” advertising platform. It allows businesses just like yours to create and manage their PPC campaigns. When you create a Google Ads campaign, you will need to:

  • Choose your keywords. The keywords that you choose will determine which searches your ad will appear for.
  • Set your budget. You will need to decide how much you are willing to spend on your PPC campaign each day.
  • Create your ad. Your ad will be displayed when someone searches for one of your keywords. It is important to make sure your ad is clear, concise, and persuasive.
  • Track your results. Google Ads provides detailed reports that track the performance of your campaign. This information can be used to improve your campaign and get better results.

HOW DOES GOOGLE KNOW TO DISPLAY MY AD? 

The Google Ads auction is how Google determines which ads are displayed and in what order. When someone searches for a keyword, Google will first look at the advertisers who have bid on that keyword. The advertisers with the highest bids will have their ads displayed first. However, the bid is not the only factor that Google considers. Google also looks at the quality of the advertisers’ ads and landing pages.

The quality of an ad is determined by a number of factors, including the ad’s relevance to the search query, the ad’s click-through rate (CTR), and the landing page’s quality. The landing page is the page that people are taken to when they click on your ad. It is important to make sure your landing page is relevant to the ad and that it provides a good user experience.

The Google Ads auction is a complex process, but it is designed to ensure that the highest-quality ads are displayed first. This helps to ensure that people see relevant and informative ads when they are searching online.

SO HOW DOES GULF COAST MARKETERS CREATE YOUR GOOGLE PAY PER CLICK CAMPAIGN? 

  • Keyword bidding: When you create a Google Ads campaign, you will need to choose keywords that are relevant to your business. You will then set a bid for each keyword. Your bid is the maximum amount that you are willing to pay each time someone clicks on your ad for that keyword.
  • Ad rank: Google uses a formula to determine the ad rank of each ad in the auction. The ad rank is a combination of the advertiser’s bid and the quality score of the ad. The ads with the highest ad rank will be displayed first.
  • Quality score: The quality score of an ad is determined by a number of factors, including the ad’s relevance to the search query, the ad’s click-through rate (CTR), and the landing page’s quality. The higher the quality score, the lower the cost per click will be.
  • Landing page: The landing page is the page that people are taken to when they click on your ad. It is important to make sure your landing page is relevant to the ad and that it provides a good user experience. If people have a negative experience on your landing page, they are less likely to click on your ads in the future.

Pay per click advertising can be a very effective way to reach your target audience and generate leads and sales for your business. However, it is important to understand how the process works and to set your expectations accordingly. THAT IS WHY WE HERE AT GULF COAST MARKETERS ARE HERE! It takes time and effort to create and manage a successful PPC campaign. PPC advertising can be a very profitable investment for your business.

WHY SHOULD YOU TRUST GULF COAST MARKETERS?

WE’LL Do your research so you don’t spend THOUSANDS of dollars and HOURS of time! 

WE’LL Choose the right keywords so your phone stays ringing!

YOU Set The Budget! You tell us how much you want to grow, NO BUDGET IS TOO SMALL! Don’t let digital marketers tell you, you have to start with a high budget!

WE’LL Track Your Results! We’ll meet every month and discuss your results and see where we need to improve and what you want to focus on next! 

Call Now!